Laurie Rudman

Title: Professor I
Areas: Social Psychology/Intradisciplinary Health
Phone: 732-445-3404/6510
Email: rudman@rci.rutgers.edu
Campus: Livingston
Building: Tillett Hall 611/LSH Basement
Website: rci.rutgers.edu/~rudman/

Primary research interests: intergroup relations, stereotypes and prejudice, implicit social cognition, gender discrimination. One program of research aims to discover the factors that promote or hinder favorable reactions to counterstereotypicality on the part of perceivers and actors. The downstream consequences of these reactions include cultural stereotype maintenance and human capital issues. I am also engaged in exploring implicit (or indirect) ways of assessing attitudes, stereotypes, self-concept, and identity. This work has employed the Implicit Assocation Test, as well as semantic and evaluative priming techniques. To date, we are finding that many phenomena involving intergroup relations can be better predicted by using implicit (compared with self-report) measures. Current research is focused on understanding the sources of implicit attitudes, the relationship between implicit and explicit measures, and the factors that alter implicit attitudes and beliefs.